

TimeWise Magazine
Helping you navigate the ups and downs as you travel the path to retirement

Timewise: Behavioural finance Your Plan
In part three of our five-part behavioural finance series, we will turn our attention to a phenomenon called loss aversion. The term loss aversion refers to the human phenomenon of a loss being perceived as more severe than a gain of equal size.
November 1, 2022 - 9 min