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Timewise: Behavioural finance Your Plan

Behavioural finance part 3: Loss aversion

In part three of our five-part behavioural finance series, we will turn our attention to a phenomenon called loss aversion. The term loss aversion refers to the human phenomenon of a loss being perceived as more severe than a gain of equal size.

November 1, 2022 - 9 min

Tag: Your Plan (3)